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Marketing, Copywriting & Social Media
✧･ﾟPUPPET HAPPENINGS✧･ﾟ
ONE OF MY MAIN RESPONSIBILITIES FOR MY JOB AT THE FOUNDATION IS TO CREATE A WEEKLY NEWSLETTER OF NOTABLE PUPPET SHOWS HAPPENING IN NYC AND NATIONALLY. IT'S AS MUCH FUN AS IT SOUNDS. I ALSO BOLSTERED THE FOUNDATION'S SOCIAL MEDIA PRESENCE BY MAKING WEEKLY INSTAGRAM POSTS. IN MY TIME THERE, I INCREASED THE SUBSCRIBERS TO PUPPET HAPPENINGS BY OVER 25%, INCREASED OUR OPEN RATE BY 8%, AND INCREASED OUR IG FOLLOWERS FROM 7,249 TO 9,370 (AND COUNTING). CLICK THE IG IMAGE TO BE TAKEN TO THE HENSON FOUNDATION IG OR CLICK THE NEWSLETTER SCREENSHOT TO BE TAKEN TO AN EXAMPLE NEWSLETTER.
✧･ﾟPUPPETS IN THE GARDEN✧･ﾟ
I HAD THE OPPORTUNITY TO WORK ON A SMALL SOCIAL MEDIA/ADVERTISING CAMPAIGN FOR THE MAY 2025 INSTALLMENT OF THE PUPPETS IN THE GARDEN PUPPET SLAM SERIES. THIS WAS SUCH A SPECIAL PROJECT TO WORK ON AND I'M THANKFUL THAT THE TEAM LET ME MAKE USE OF ONE OF MY FAVORITE AESTHETIC THEMES: PICNICS (IF YOU COULDN'T TELL BY THE GINGHAM BACKGROUND ON THIS VERY PAGE). THE SLAM WENT BEAUTIFULLY AND HAD A WONDERFUL TURNOUT WHICH I LIKE TO THINK MY FLYER HAD SOMETHING TO DO WITH. CLICK TO SEE AN ENLARGED VERSION.
✧･ﾟ: *✧･ﾟTHE SUPERFAIR✧･ﾟ: *✧･ﾟ
FOR MY JOB AT THE SUPERFAIR, I CREATED A SERIES OF NEWSLETTERS DESIGNED TO PROMOTE OUR UPCOMING FAIRS (IN SAN FRANCISCO AND NEW YORK) TO A CROWD THAT WOULD CARE ABOUT AFFORDABLE, CUTTING-EDGE ART. DEVELOPED WITH THE HELP OF THE SUPERFAIR MARKETING TEAM, THESE BIWEEKLY NEWSLETTERS CONSISTENTLY HAD A 40% OPEN RATE AND THE SAN FRANCISCO ART FAIR HAD THE LARGEST TURNOUT OF ANY SUPERFAIR EVENT. CLICK AN IMAGE TO VIEW A PDF OF AN EXAMPLE NEWSLETTER.
✧AMERICAN PUPPET THEATER TODAY✧
AS PART OF MY JOB FOR THE HENSON FOUNDATION, I WAS TASKED WITH DEVELOPING AN AD CAMPAIGN FOR AN ITERATION OF THE EXHIBIT "AMERICAN PUPPET THEATER TODAY: THE PHOTOGRAPHY OF RICHARD TERMINE" WHICH TOOK PLACE AT THE BALLARD INSTITUTE AND MUSEUM OF PUPPETRY FROM JANUARY 31 - MAY 11. I WORKED WITH BOTH LOCAL CONNECTICUT PUBLICATIONS AND PUPPETRY-FOCUSED PUBLICATIONS TO DEVELOP A SERIES OF ONLINE AND PRINT ADVERTISEMENTS THAT REFLECTED THE CONTENT OF THE EXHIBIT. CLICK A PHOTO TO ENLARGE.
✧･ﾟ: *SARANKCO *✧･ﾟ
DURING MY TIME AS AN ASSOCIATE COPYWRITER AT SARANKCO I COMPLETED MANY PROJECTS THAT I'M PROUD OF. UNFORTUNATELY DUE TO THE AGREEMENTS I SIGNED, I AM UNABLE TO SHARE MOST OF THAT WORK, BUT JUST IMAGINE THE MOST GENIUS, STELLAR, INNOVATIVE COPYWRITING YOU'VE EVER SEEN. OK FINE YOU CAN VIEW SOME OF MY WORK ON THIS PAGE BUT IT'S SUPER TOP SECRET SO YOU HAVE TO CONTACT ME FOR THE PASSWORD. BUT IF THIS DOESN'T IMPRESS YOU, I CAN'T SHARE THE TRULY GROUNDBREAKING STUFF.
✧･ﾟ: *✧･ﾟBACK MATTER✧･ﾟ: *✧･ﾟ
WHILE IN GRADUATE SCHOOL I BECAME THE MARKETING DIRECTOR OF THE GRADUATE JOURNALISM STUDENTS' PUBLICATION, BACK MATTER, FOR THE YEAR OF 2021. I DEVELOPED A MARKETING PLAN, WORKED WITH THE TEAM TO CREATE A VISUAL IDENTITY, AND ORGANIZED THE LAUNCH PARTY. THIS WAS IN THE MIDDLE OF COVID SO THE PARTY WAS NOT FUN BY REGULAR LIFE STANDARDS BUT IT WAS A PRETTY POPPIN' ZOOM PARTY IF I DO SAY SO MYSELF. YOU CAN READ ABOUT THE EXPERIENCE OF MAKING THIS PUBLICATION HERE AND ENJOY SOME PHOTOS OF THE
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✧COLONEL SANDERS YEARBOOK✧
BY FAR, MY BIGGEST CLAIM TO FAME IS PUTTING COLONEL SANDERS IN A HIGH SCHOOL YEARBOOK. I DID THIS WHILST I WAS ALSO IN HIGH SCHOOL, PURELY SO I COULD SAY I WENT TO HIGH SCHOOL WITH COLONEL SANDERS. JUST KIDDING, I DEFINITELY JUST DID IT FOR THE ATTENTION. THE EFFORT ALSO INVOLVED THE GEICO GECKO AND A BUNCH OF CELEBRTY PHOTOS. I GOT THE AFOREMENTIONED ATTENTION I WAS DESPERATELY SEEKING AND WAS FEATURED IN ADWEEK AND ADAGE NAMED ME ONE OF THE 50 MOST CREATIVE PEOPLE OF 2017. THIS WAS MY PEAK. I'LL NEVER DO BETTER. PLEASE CLAP.
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